I spent 20 years growing businesses.

Here are 40 guiding principles to grow yours:

  1. Trust but verify. Due diligence is your ally.
  2. Measure what matters. Metrics drive decisions.
  3. Develop discipline. Consistency is power.
  4. Keep a journal. It’s your map of self-discovery.
  5. Don’t fear competition. It validates your market.
  6. Take calculated risks. Fear is the cost of growth.
  7. Master your emotions. They can cloud your judgment.
  8. Embrace change. Adaptation is a key survival trait.
  9. Practice minimalism. Focus on what truly adds value.
  10. Learn to sell. It’s the lifeblood of every business.
  11. Create systems and processes to scale your business.
  12. Seek freedom over wealth. It’s the ultimate currency.
  13. Your reputation is your brand. Protect it.
  14. Stay curious. A beginner’s mindset leads to innovation.
  15. Work with A-players. A great team makes the journey enjoyable.
  16. Cultivate patience. Overnight success usually takes years.
  17. Focus on a niche before expanding. Depth precedes breadth.
  18. Don’t be afraid to pivot. Adapt to changing circumstances.
  19. Practice gratitude daily. It’s the key to a fulfilling life.
  20. Build an audience. A loyal following is an asset you control.
  21. Diversify your income streams. Relying on one is risky.
  22. Invest in your health. A healthy body supports a healthy mind.
  23. Ship fast, iterate faster. Perfection is the enemy of progress.
  24. Learn to negotiate. It’s a vital skill in every aspect of life.
  25. Learn the art of storytelling. It’s how you connect with others.
  26. Value your time. You can’t buy more of it.
  27. Invest in yourself. Your skills and knowledge compound over time.
  28. Learn to say “no.” It’s your scarcest resource; guard it fiercely.
  29. Keep your costs low. Frugality is the mother of sustainable growth.
  30. Ask for feedback. Great ideas can come from anywhere.
  31. Invest in quality. Cheap shortcuts often cost more in the long run.
  32. Prioritize experiences over possessions. Memories enrich your life.
  33. Treat failure as a stepping stone to success. It’s a crucial teacher.
  34. Understand the power of compounding, in investments and knowledge.
  35. Don’t chase vanity metrics. Profit and sustainability matter most.
  36. Develop resilience. Success and failure are two sides of the same coin.
  37. Start a business you love; you’ll be living and breathing it every day.
  38. Build for the long term. Short-term thinking leads to short-term results.
  39. Solve high-value problems. Don’t chase trends; create lasting value.
  40. Understand your customers better than they understand themselves. Solve their deepest pains.
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