About Us

We’ve advised over 140 companies—including Dropbox, WIRED, Amazon, and more

At Funnel Candy, we help people improve their websites with short, to-the-point advice. We believe that well-designed websites make the world better (or at least less frustrating).

Funnel Candy was created by Adam Costa and Darcie Connell, a husband and wife team with over 20 years experience optimizing websites.

During our careers, we advised over 140 companies—including Dropbox, WIRED, Amazon, and dozens of fast-growing startups—to help them grow their sales through conversion optimization. Our advice has made them tens of millions of dollars.

In addition to consulting, we have sold three of our own businesses. So we understand what it’s like to risk our own money.

Some other fun facts:

  • We have traveled to and lived in over 30 countries.
  • We are both crazy cat people.
  • Strangely, neither of us eat candy.

Next steps:

Adam Costa
Adam Costa
Darcie Connell