Ask your customers these questions (either in your members area or via an email survey).
- What are your 3 favorite things about our product?
- What are 3 things we should improve about our product?
- Did you look at any other solutions? If so, which ones? And what made you choose us over them?
- What’s the one thing our product is missing?
- What’s the one feature we could add to make this invaluable to you?
- What is the main reason you’re canceling today?
- How satisfied are you with our support?
- What results have you seen with our product? What was life like before you started using it?
Pro tip: Use these responses as testimonials on your site!
These answers will help you improve your products, create new products, reduce churn, and improve customer support.