Ask your customers these questions (either in your members area or via an email survey).

  • What are your 3 favorite things about our product?
  • What are 3 things we should improve about our product?
  • Did you look at any other solutions? If so, which ones? And what made you choose us over them?
  • What’s the one thing our product is missing?
  • What’s the one feature we could add to make this invaluable to you?
  • What is the main reason you’re canceling today?
  • How satisfied are you with our support?
  • What results have you seen with our product? What was life like before you started using it?

Pro tip: Use these responses as testimonials on your site!

These answers will help you improve your products, create new products, reduce churn, and improve customer support.

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