When faced with a daunting task, ask:
“What’s the simplest thing that could possibly work?”
For example, you’re launching a new product. Before diving into complex marketing strategies and advertising campaigns, ask yourself:
“What’s the simplest thing that could possibly work?” The answer… Understand your target audience.
OK, what’s the simplest way to do that? The answer… Conduct a brief online survey.
OK, what’s the simplest way to do that? The answer… Email the survey to your existing customers.
With this approach, you’ve made it super-simple to achieve any goal. Try it out for yourself.
