There is not just one ‘“risk”; there are many types of risk, and you need to balance each of them.

Every business strategy is risky:

  • Your ad costs could go up.
  • Your SEO rankings might drop.
  • LinkedIn might drop your followers.

Therefore, you cannot avoid risk; you can only minimize it.

Think about how you can diversify your strategy to reduce the risk of One Major Shitty Event wiping your business off the map.

Plan accordingly.

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