AOV represents the average value of an order. It reflects the average amount spent by a customer during their initial purchase.

AOV = # of customers / total revenue

For example, if you have 100 sales and the total revenue is $1,000, your AOV is $10.

Note: AOV only applies to your customer’s initial purchase. It does not measure any subsequent sales.

Increasing your AOV is an easy way to grow. You can increase your AOV by adding cross-sells (additional products) and upsells (premium versions of existing products).

So find out your AOV today—and implement ways to increase it.

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