Include these elements on your landing page

All, Tip of the day, Web design

The goal of a landing page is to reinforce your ad’s message, elaborate on the offer, and capture leads (or sales). Include these key elements: A strong headline Key benefits (3–5) The offer (what the customer will get) Social proof (testimonials, star ratings, famous...

How to prioritize your ideas

All, Business strategy, Productivity

Do you ever feel tired *and* wired? Where you’re completely exhausted but still can’t turn your brain off? This is usually because: You don’t know what to do next; or You lack the energy to do it. Which often leads to increased cortisol, insomnia, and burnout. So…...

Uncertainty vs Unhappiness

All, Personal development

Have you ever watched Shark Tank?  (Or Dragon’s Den?) There’s usually a moment where an entrepreneur says: “I made the first 1,000 units myself.” Which makes you wonder how do these people: sit down, in their pajamas, and cut, paste, package, and mail 1,000 orders?...

We broke 4k followers on LinkedIn 🤷🏼

All, Weekly updates

But doubt is creeping in… Over the past month: Followers are up 23% Engagement is down 36% Impressions are down 53% Now, two things that may have muddled the data: Thanksgiving LinkedIn kicked us out for 3 days for a “security issue” So maybe we’re overreacting....

Ask these 4 questions to clarify your brand

All, Tip of the day

Here’s the biggest mistake entrepreneurs make with visual branding (besides overspending): They fail to align their personality, their audience’s preferences, and their offer with a strategic design aesthetic. Here’s the thing: although visual...