All, Business strategy, Sales, Tip of the day
How do you get customers to buy more frequently? Perhaps the easiest way is through auto-billing (or a retainer for services). And why not? You save your customers’ time and increase your sales. Auto-billing: Improves cash flow (which is vital for low-margin...
All, Business strategy, Tip of the day
Your gross margin measures your profit. The higher your gross margin, the higher your profit. For example: Your customer pays you $100,000. It costs you $30,000 to create the product (or deliver the service). This is called your Cost of Goods Sold (COGS). Therefore,...
All, Business strategy, Web design
Darcie and I have 20+ years optimizing 140+ sites like Amazon, Dropbox, and WIRED. Our advice has made them over $100 million in annual revenue. Today, we’re breaking down a 5-step funnel to show you the goals and optimization tips for each step: ad (or social...
All, Business strategy, Personal stories
I launched my first business in 2007. Here’s what happened: The product was a rap tutorial. Fun fact: I used to make money from battle raps. Like the movie 8 Mile. My wife created a simple three-page website: Sales page → Checkout page → Thank you page At the time, I...
All, Business strategy, Personal stories
(We thought it was a good idea.) Here’s what happened: It was a travel inspiration site…That recommended places based on your interests.For example: “Best places in Europe for hiking in July…” We spent six months building the site. Paid for design and development....
