All, Conversion rate optimization (CRO), Copywriting, Tip of the day
Keep your calls-to-action (CTA) simple and low-effort. Low-commitment + High-benefit = Effective CTA Let’s take a closer look: “Buy now for $1,000,000” is high-commitment with no benefit. “Try it free for 30 days” is low-commitment with no benefit. “Start getting 50%...
All, Conversion rate optimization (CRO), Interview series
In this interview, Audrey Chia—founder of the AI copywriting consultancy “Close With Copy”—shows us how to use AI to write high-converting copy. Watch it now or read the answers below: Q. How do you use AI for copywriting, specifically to improve...
All, Conversion rate optimization (CRO), Interview series, Web design
Most landing pages suck. So we asked Tas Bober—an expert in landing page optimization—to share her best advice. (And her advice is really, really good. We’ve spent decades doing this ourselves and agree with everything Tas preaches. This is rare. Adam was so excited,...
All, Conversion rate optimization (CRO), Tip of the day
Good copywriting is a one-two punch: make a claim, then prove it. And there’s no better way to prove a claim than a testimonial from a happy customer. Do this: Gather all your testimonials and reviews. Write your sales copy and highlight the key benefits from your...
All, Conversion rate optimization (CRO), Tip of the day
Split testing, also known as A/B testing, involves comparing multiple versions of a webpage to determine which performs better. Look at the results. Did the variation increase sales? Yes: make it the new control. No: keep the original. Either way, repeat the process....
All, Conversion rate optimization (CRO), Tip of the day, Web design
Alert boxes are like a cheat code for copywriters. They’re a simple way to test different angles without taking any time to design. An alert box is a small box of text that calls attention to the content inside. It’s like a spotlight shining bright on your content,...
All, Conversion rate optimization (CRO)
Use this 15-point checklist for a high-converting landing page: Nail your offer* Simplify the design Minimize distractions Enable autofill for ease Limit fields in signup forms Clearly communicate benefits Explain the value of subscribing Feature logos of famous...
All, Conversion rate optimization (CRO), Tip of the day
Add benefits and social proof to your webpages. They almost always help. For example, ConversionWise redesigned HubSpot’s page. They loaded the page with new benefits—and backed up those claims with reviews and famous client logos. Write down your best benefits. Then...
All, Conversion rate optimization (CRO), Web design
Checkout pages are vital to sales. But most companies do it all wrong. Use this 16-point checklist for a high-converting checkout: Keep it simple Remove clutter Use progress bars Make it responsive Offer guest checkout option Offer a variety of payment options Include...