All, Conversion rate optimization (CRO), Copywriting, Tip of the day
Keep your calls-to-action (CTA) simple and low-effort. Low-commitment + High-benefit = Effective CTA Let’s take a closer look: “Buy now for $1,000,000” is high-commitment with no benefit. “Try it free for 30 days” is low-commitment with no benefit. “Start getting 50%...
All, Copywriting, Tip of the day
When it comes to crafting compelling copy, less is often more. Be precise and concise: Precise: Write clear and logical copy, so your reader understand your point easily. Don’t make them guess. Concise: Write focused and straightforward copy (without unnecessary...
All, Copywriting, Tip of the day
Code-switching is when you alternate between languages or dialects within a conversation or sentence. And it’s an easy way to build rapport with clients and readers. For example, I use “college” when speaking to Americans, and “university” when...
All, Copywriting, Tip of the day
Imagine I’m telling you a story. When you listen to a story: Neurons fire in your brain similarly to mine, in a process known as “neural coupling.” This process happens throughout the brain (frontal cortex, and sensory and motor cortices). As the...
All, Copywriting, Interview series
Imagine: Being a top ghostwriter, working with celebrities and major publishing houses, and then… … walking away from it all to strike out on your own. Holly Crawshaw did just that. Since entering publishing in 2006, Holly has ghostwritten and edited...
