Pitch your services via email

All, Email marketing, Sales, Tip of the day

Here are two approaches: 1. In the footer section: Include a value-packed footer in every email, where you subtly showcase your offerings. Make it simple. Link your products and services for easy access. You can also slip in sponsorship links here. 2. In a dedicated...

Set up an email publishing schedule

All, Email marketing, Tip of the day

How often should you email your list? For traditional newsletters, start with one email per week. For sequences, you can email more frequently over a shorter period. For instance, a 10-day course sent M–F for 2 weeks. Map out your drip sequence BEFORE you write a...

Monetize your email list

All, Email marketing, Sales, Tip of the day

Choose your email marketing approach

All, Email marketing, Tip of the day

Give people a “sneak peek”

All, Email marketing, Tip of the day

“SENDER” is more important than “SUBJECT”

All, Email marketing, Tip of the day

Plan your next email marketing campaign with this proven template

All, Email marketing

Email marketing tip: Map out your drip sequence BEFORE you write a word. Here’s how (steal my template): Create a spreadsheet.  In the first column, add the email topic. In the second column, add the subject line. In the third column, mark if it’s a pitch email....

Make money from your email list in 5 steps

All, Email marketing

Most marketers suck at email marketing. Here’s how you can make money from your email list in 5 steps: STEP 1: Choose your approach ↪ Broadcast or sequence? Broadcasts: a broadcast is a one-off email to your list.  Sequences: a sequence is a multi-part series...