Make commenting a habit

Here’s how you can do it: Create a spreadsheet with your main connections (and link to their recent activity). Click the link, read the most recent post, and leave a helpful comment. Repeat 20 times. And that’s it. In the past week, I’ve had...

Consider the platypus

An animal that defies definition.  That’s how I feel. I’ll explain in a moment. But first, this week was interesting: Impressions remain flat Follower count is growing Engagements are going up Newsletter subscribers are growing Huh. 🤔 Like most things in life,...

Hit 3k followers on LinkedIn

Our quest to become “bigger than Oprah” continues. We now have 3k followers. It took 3 months. Let’s see what worked, what didn’t, and what we’ll do next: For those of you paying attention (hi, Mom!) we’re currently in Phase 2 of our Plan To Overthrow Oprah. For...

Here’s how I create 12 posts and 100 comments a week

Tell me if any of these sound familiar: “I don’t know what to write about” “I don’t have time to post every day” “I can’t comment all the time” “I don’t know how to network” Well, you’re in luck.  Because there’s an elegant solution. A virtuous 4-step cycle that...

Atomic hooks

Pro copywriting tip: Use “Atomic Hooks.” (Ryan Musselman told me to write this. If you don’t like it, blame him 😉 💥 ATOMIC HOOKS are a unique way to write hooks that work (and, like Halle Berry, will never grow old). Most hooks include the following...

Secrets to commenting well on LinkedIn

“You do one of the best jobs commenting on LinkedIn, Adam.” Ryan Musselman The comment of the day goes to Adam Costa (2x) Nigel Thomas “This is dope!” Jon Brosio Here’s how to write comments that build relationships and get followers (without wasting hours):...