All, Copywriting, Marketing
Copywriters and marketers: listen up. Here are 30 psychological elements to help you persuade people to take the next step (plus examples for each). Save this for your next project. Let’s roll… Reciprocity: We like to “return the favor.”...
All, Business strategy, Marketing
In 2014, my wife and I bought our first business. It was, by far, the most money we’d ever spent on anything. (For context, it was 20x the cost of our wedding.) Both of us were terrified we’d screw it up. So we tracked EVERYTHING… Ad impressions...