All, Sales, Tip of the day
“Not sure if you want to adopt this puppy? Here, hold it and say hi…” 5 minutes later… You adopt the puppy and bring it home. 🐶 🏠 Why? Holding a product makes people up to 48% more likely to buy (props to Thomas McKinlay). If you don’t have a...
All, Sales, Tip of the day
We asked best-selling ghostwriter Holly Crawshaw how to land valuable clients: “Getting on calls. I hate phone calls. Because in my mind, if I’m on the phone, I’m not making money. Haha. But I’ve realized that you have to get on calls to gain a better...
All, Sales, Tip of the day, Web design
We were marketing consultants for over a decade. When optimizing a site, the FIRST thing we would do was talk to the sales team. Sales people are, by FAR, the best resource to improve lead quality. Why? They are the only people who actually TALK to prospects and...
All, Interview series, Sales
Let’s talk about leads: how to find them, how to get them, and how to convert them. To find out, I spoke with Adriana Tica, a strategy advisor and trend analyst. You can read her responses below, or watch the video interview for all the juicy details. What’s your main...
All, Research, Sales, Tip of the day
Ask the following questions on your website (e.g. product or checkout page) or via an email survey. If you didn’t sign up today, what stopped you? Where did you first hear about us? What’s the one thing that almost stopped you from buying? What information is missing...
All, Email marketing, Sales, Tip of the day
Here are two approaches: 1. In the footer section: Include a value-packed footer in every email, where you subtly showcase your offerings. Make it simple. Link your products and services for easy access. You can also slip in sponsorship links here. 2. In a dedicated...
All, Business strategy, Sales, Tip of the day
How do you get customers to buy more frequently? Perhaps the easiest way is through auto-billing (or a retainer for services). And why not? You save your customers’ time and increase your sales. Auto-billing: Improves cash flow (which is vital for low-margin...
