All, Tip of the day, Website reviews
Most webpages are overly complex. As a result, they lack a logical flow, load slower, and are harder to edit. Keep it simple. Remove excessive menu items, sidebars, and non-essential graphics to create a clean, uncluttered page that directs visitors’ attention...
All, Sales, Tip of the day
We asked best-selling ghostwriter Holly Crawshaw how to land valuable clients: “Getting on calls. I hate phone calls. Because in my mind, if I’m on the phone, I’m not making money. Haha. But I’ve realized that you have to get on calls to gain a better...
All, Productivity, Tip of the day
At the end of each day, think about what you want to accomplish tomorrow, and add it to your to-do list. Stupid easy. Super effective. This accomplishes two things: It allows you to “empty your mind” at the end of the day so you can enjoy your evening. It ensures you...
All, Conversion rate optimization (CRO), Tip of the day
Good copywriting is a one-two punch: make a claim, then prove it. And there’s no better way to prove a claim than a testimonial from a happy customer. Do this: Gather all your testimonials and reviews. Write your sales copy and highlight the key benefits from your...
All, Sales, Tip of the day, Web design
We were marketing consultants for over a decade. When optimizing a site, the FIRST thing we would do was talk to the sales team. Sales people are, by FAR, the best resource to improve lead quality. Why? They are the only people who actually TALK to prospects and...
All, Conversion rate optimization (CRO), Tip of the day
Split testing, also known as A/B testing, involves comparing multiple versions of a webpage to determine which performs better. Look at the results. Did the variation increase sales? Yes: make it the new control. No: keep the original. Either way, repeat the process....
All, Copywriting, Tip of the day
When it comes to crafting compelling copy, less is often more. Be precise and concise: Precise: Write clear and logical copy, so your reader understand your point easily. Don’t make them guess. Concise: Write focused and straightforward copy (without unnecessary...
All, Personal development, Tip of the day
Beware “decision fatigue”: Every time you make a decision, you drain your willpower. How do you reduce your decisions? Use routines. For example, your morning routine could be: brush teeth, meditate, write, walk, eat. Routines don’t require willpower because you do...
All, Conversion rate optimization (CRO), Tip of the day, Web design
Alert boxes are like a cheat code for copywriters. They’re a simple way to test different angles without taking any time to design. An alert box is a small box of text that calls attention to the content inside. It’s like a spotlight shining bright on your content,...
