All, Interview series, Web design
Is your homepage confusing? Here’s how to make it crystal clear: 👇 In this interview, Anthony Pierri explains how you can sharpen your positioning and messaging so your product is instantly clear to your best-fit customers. Your homepage should...
All, Tip of the day, Web design
Here’s a secret design tip no one uses: If you want to truly understand your design, blur your eyes. Even without focusing on the page, it should be clear what the page wants you to do next. Try it for yourself and see.
All, Tip of the day, Web design
The goal of a landing page is to reinforce your ad’s message, elaborate on the offer, and capture leads (or sales). Include these key elements: A strong headline Key benefits (3–5) The offer (what the customer will get) Social proof (testimonials, star ratings, famous...
All, Conversion rate optimization (CRO), Interview series, Web design
Most landing pages suck. So we asked Tas Bober—an expert in landing page optimization—to share her best advice. (And her advice is really, really good. We’ve spent decades doing this ourselves and agree with everything Tas preaches. This is rare. Adam was so excited,...
All, Sales, Tip of the day, Web design
We were marketing consultants for over a decade. When optimizing a site, the FIRST thing we would do was talk to the sales team. Sales people are, by FAR, the best resource to improve lead quality. Why? They are the only people who actually TALK to prospects and...
All, Conversion rate optimization (CRO), Tip of the day, Web design
Alert boxes are like a cheat code for copywriters. They’re a simple way to test different angles without taking any time to design. An alert box is a small box of text that calls attention to the content inside. It’s like a spotlight shining bright on your content,...
All, Tip of the day, Web design
Social proof builds credibility. Examples of social proof: Testimonials Star ratings Customers / users (especially famous people) Total number of customers, subscribers, downloads, followers, etc. As featured in websites with logos Awards / certifications Think of it...
All, Tip of the day, Web design
Back in our consulting days, we used to call this “the cheat code” because it won so frequently in split tests. The concept is simple: Take your best-performing ad and use that EXACT headline on your landing page. This is referred to as “maintaining the scent” of the...
All, Tip of the day, Usability, Web design
Landing pages should have one goal: get more leads/sales/etc. Navigation bars (aka menu bars) distract users from that goal. So, for your landing pages, either remove the navbar entirely, or—in the case of a long-form sales page—include links that take people farther...
All, Research, Tip of the day, Web design
Here’s a common mistake marketers and web designers make: they jump right into a list of things they want to change. This is a bad idea. Instead, gather feedback about what’s working with your website (and what isn’t). Survey website visitors Look at heatmaps Email...
