Explain EXACTLY what happens next

You’d be shocked at how many websites don’t tell visitors what happens next. They just assume that visitors know what to do and what will happen (Spoiler: they don’t.) Do this now: review your website to ensure you are explicitly telling your visitors exactly what...

Redesigns are a waste of time (here’s why…)

Here’s some bad news: Most of what you do on your website doesn’t matter. During 10+ years as a consultant, I designed thousands of landing pages… … and advised 140+ companies like Amazon, Dropbox, and Verizon.  Here’s an all-too-common scenario: I would work...