There are two ways to get more customers.

  • Increase your traffic. You can do this in many ways: through SEO, paid ads, social media, or affiliates.
  • Increase your conversion rate of visitors to buyers.

Both work well.

If you’re just starting out, focus on increasing your traffic. Gather as much feedback as possible and use it to further improve your product and marketing.

Once you’ve got a decent amount of traffic and sales, then focus on improving your conversion rate. It’s much, much easier to double your conversion rate than to double your traffic.

Increase your traffic.

Increase your conversion rate.

Increase your profit.

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