… based on decades of experience:
First, conduct the following research:
- Website surveys:
- Use Hotjar surveys on your website to ask why visitors didn’t make a purchase.
- Use for open-text fields to gather genuine feedback on challenges and concerns.
- Heatmaps:
- Use Hotjar heatmaps to understand what elements users engage with.
- Test making clicked elements more prominent and remove elements that aren’t getting clicks.
- Email surveys:
- Send surveys to subscribers, customers, or trial users to understand what convinced them to buy.
- Incentivize responses with rewards and use open-ended questions for valuable feedback.
- Usability tests:
- Use services like usertesting.com or ask friends to go through your website, speaking their thoughts out loud.
- Leverage unexpected insights from users’ spontaneous reactions to improve your site.
- Analytics:
- Explore analytics to identify top-performing pages, revenue generators, and drop-off points.
- Focus on pages driving revenue and optimize those where users tend to exit.
Then, use the research to generate and prioritize ideas:
- Generate Ideas:
- Put ALL research notes into tools like Notion or Google Docs.
- Create a list of ideas based on feedback, such as testing headlines or emphasizing key features.
- Prioritize Ideas:
- Put ideas into a spreadsheet and score based on probability to win and ease of implementation.
- Multiply the probability to win by ease of implementation for a clear roadmap of high-impact ideas.
Any questions?
Let me know in the comments!”