Is your homepage confusing?
Here’s how to make it crystal clear: 👇
In this interview, Anthony Pierri explains how you can sharpen your positioning and messaging so your product is instantly clear to your best-fit customers.
Your homepage should answer:
- Who is the product?
- Who would use it?
- When would they use it?
- Why would they use it?
- How would they use it?
Choose your ICP (ideal customer profile):
- Focus on ONE ideal customer. (Not 10.)
- Position yourself for THEM.
- Say who your NOT for.
- Key lesson: You attract to the degree you repel.
Use the right layout:
- Headline
- Subhead
- Text or bullets on the left
- Image on the right
- Clear call-to-action
- Add social proof
Put ALL of this above the fold.
You only have 5 seconds to make an impression.
Make it clear.
More about Anthony:
Anthony Pierri is co-founder & partner at FletchPMM, a product marketing consultancy that helps early stage B2B startups sharpen their positioning, better articulate their value propositions, and then translate those outputs into a re-written homepage.
Since Fletch started, Anthony and his partner Rob Kaminski have worked with over 110 venture-backed startups.