The goal of a landing page is to reinforce your ad’s message, elaborate on the offer, and capture leads (or sales).
Include these key elements:
- A strong headline
- Key benefits (3–5)
- The offer (what the customer will get)
- Social proof (testimonials, star ratings, famous clients, # of customers, etc.)
- A compelling call-to-action
Use this template (based on thousands of winning split tests):
