The goal of a landing page is to reinforce your ad’s message, elaborate on the offer, and capture leads (or sales).

Include these key elements:

  • A strong headline
  • Key benefits (3–5)
  • The offer (what the customer will get)
  • Social proof (testimonials, star ratings, famous clients, # of customers, etc.)
  • A compelling call-to-action

Use this template (based on thousands of winning split tests):

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