Good copywriting is a one-two punch:

  • make a claim,
  • then prove it.

And there’s no better way to prove a claim than a testimonial from a happy customer.

Do this:

  • Gather all your testimonials and reviews.
  • Write your sales copy and highlight the key benefits from your testimonials.
  • Put the testimonials next to your benefits on your page.

Whenever you make a claim, prove it with a testimonial.

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