Good copywriting is a one-two punch:
- make a claim,
- then prove it.
And there’s no better way to prove a claim than a testimonial from a happy customer.
Do this:
- Gather all your testimonials and reviews.
- Write your sales copy and highlight the key benefits from your testimonials.
- Put the testimonials next to your benefits on your page.
Whenever you make a claim, prove it with a testimonial.
