We optimized sites for over a decade.
“Price” is almost always the #1 objection. But it’s not really the price… It’s the perceived value that’s lacking.
For example:
- A business is sells an electric toothbrush for $100. Ouch. That’s pricey.
- But they also highlight the perceived value with this testimonial: “My teeth are so clean! I don’t have to go to the dentist twice a year, saving me over $375 in cleaning fees.”
Play up the perceived value of your product by showcasing how much time, money, etc. you can save your customers.
If you’re just starting out, offer your services for free (or low price) to:
- build your network
- get powerful testimonials
- strengthen your reputation
- learn what works (and what doesn’t)
Then use those testimonials to boost your offer’s perceived value. Oh, and raise your prices, too. 😉
