Checkout pages are vital to sales.
But most companies do it all wrong.
Use this 16-point checklist for a high-converting checkout:
- Keep it simple
- Remove clutter
- Use progress bars
- Make it responsive
- Offer guest checkout option
- Offer a variety of payment options
- Include shipping cost and delivery date
- Explain what happens after you buy
- Reduce risk with your guarantee
- Include testimonials and reviews
- Enable autofill for contact info
- Use SSL certificates and trust badges
- Increase profits with cross- and up-sells
- Provide clear error messages and guidance
- Follow up with people via cart abandonment emails
- Ask people who abandon (via exit survey) why they didn’t buy
Do all (or most) of these to boost conversions and sales. 🚀