Checkout pages are vital to sales.

But most companies do it all wrong.

Use this 16-point checklist for a high-converting checkout:

  • Keep it simple
  • Remove clutter
  • Use progress bars
  • Make it responsive
  • Offer guest checkout option
  • Offer a variety of payment options
  • Include shipping cost and delivery date
  • Explain what happens after you buy
  • Reduce risk with your guarantee
  • Include testimonials and reviews
  • Enable autofill for contact info
  • Use SSL certificates and trust badges
  • Increase profits with cross- and up-sells
  • Provide clear error messages and guidance
  • Follow up with people via cart abandonment emails
  • Ask people who abandon (via exit survey) why they didn’t buy

Do all (or most) of these to boost conversions and sales. 🚀

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