How do you get customers to buy more frequently?
Perhaps the easiest way is through auto-billing (or a retainer for services). And why not? You save your customers’ time and increase your sales.
Auto-billing:
- Improves cash flow (which is vital for low-margin businesses).
- Increases the customer lifetime value.
- Provides stable, predictable revenue, which helps you budget for future expenses.
If you don’t currently auto-bill, try to bake it into your products and services. Then watch your business grow.
Here are a few other ways to increase frequency:
- Promotions. Seasonal promotions are a great way to get people back to your site.
- Limited-time offers. For example, offer a special bonus if people sign up within the next 48 hours.
- Retargeting. Run ads targeting your existing customers with any of the offers listed above.
Pick a strategy to increase frequency and do it!
