How often should you email your list?

  • For traditional newsletters, start with one email per week.
  • For sequences, you can email more frequently over a shorter period. For instance, a 10-day course sent M–F for 2 weeks.

Map out your drip sequence BEFORE you write a word. Steal my template here:

This strategy:

  • gives you a high-level view of your content (before you write it)
  • ensures that each topic flows naturally into the next one
  • reminds you to pitch your products (but not too often)
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