Split testing, also known as A/B testing, involves comparing multiple versions of a webpage to determine which performs better.

Look at the results. Did the variation increase sales?

  • Yes: make it the new control.
  • No: keep the original.

Either way, repeat the process. Over time, your pages become more effective, user-friendly, and profitable.

Use Convert.com to split test your pages. (And if you don’t have much traffic, ask 5 people to review your page and update it based on their feedback.)

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