Keep your calls-to-action (CTA) simple and low-effort.

Low-commitment + High-benefit = Effective CTA

Let’s take a closer look:

  • “Buy now for $1,000,000” is high-commitment with no benefit.
  • “Try it free for 30 days” is low-commitment with no benefit.
  • “Start getting 50% more leads—free for 30 days” is low-commitment and benefit-rich.

Look at your current CTA and tweak it based on the above.

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