Alert boxes are like a cheat code for copywriters. They’re a simple way to test different angles without taking any time to design.

An alert box is a small box of text that calls attention to the content inside. It’s like a spotlight shining bright on your content, while someone yells “HEY, look here! This is important!”

You can test benefits, guarantees, urgency, social proof, or a combination of all of these. Put the alert box above the fold so people will see it quickly and easily.

Once you’ve set this up, you can test different angles using nothing more than text.

Get the code to create your first alert box here.

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