“Not sure if you want to adopt this puppy? Here, hold it and say hi…”

5 minutes later… You adopt the puppy and bring it home. 🐶 🏠

Why?

Holding a product makes people up to 48% more likely to buy (props to Thomas McKinlay).

If you don’t have a physical product, offer a free trial or 100% money-back guarantee.

Let people try before they buy.

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