For marketers, web designers, and entrepreneurs:

Understand Your Visitors

Get FREE access to a research course to uncover critical visitor feedback so you can: 

  • Write high-converting sales copy
  • Improve your website and products
  • Increase leads and sales

Click here now to access the course >>

Watch how we can help you:

We’ve grown over 140 companies (including Amazon, Dropbox, and WIRED) by over $100 million a year.

Course overview


The goal of the course is to help you understand your visitors better than you ever have before, so you can:

  • Speak their language
  • Improve your website
  • Offer better products and services
  • Build rapport and brand loyalty
  • Skyrocket sales

The best part?

You can get feedback for FREE!

Types of research

During this course, you’ll gather different types of research from prospects and customers.

We’ll cover:

  • Analytics
  • Email surveys
  • Website polls
  • Heat/click/scroll maps
  • Become the customer
  • Journey mapping
  • Competitor analysis
  • User tests
  • Social proof

Research document

As you start to gather data, you’ll add all feedback to a research document, so you’ll have everything in one place.

Be sure to:

  • Open each email
  • Watch the lesson
  • Document your findings

And let us know if you have questions along the way.

By the end of this course, you’ll have critical feedback from your prospects and customers.

This course is for:

  • Marketing Teams
  • UX Designers
  • Web Developers
  • Product Managers
  • Content Creators
  • Business Analysts
  • CRO Specialists
  • Entrepreneurs

    Meet your instructors

    Understanding Your Visitors was created by Adam Costa and Darcie Connell, a husband and wife team with over 20 years experience optimizing websites.

    During our careers, we advised over 140 companies—including Dropbox, WIRED, Amazon Glamour, Verizon—and dozens of fast-growing startups by over $100 million dollars a year.


    We used a simple three-part process:

    1. Understand your visitors
    2. Optimize your site
    3. Increase sales

    In order to succeed as a business, you need to understand your visitors first before you can even think of optimizing your site and increasing sales.

    In addition, to consulting we have run and sold three of our own businesses. So, we know what it’s like being business owner and the value of time.

    Adam Costa

    Adam Costa

    Darcie Connell

    Darcie Connell

    We’ve grown over 140 companies (including Amazon, Dropbox, and WIRED) by over $100 million a year.

    Let us help you grow too. Sign up now.